About Us

North 40 Adventures was founded by three siblings—Chy, Nicky, and JD Lundblade. When we set out to name our store, we wanted a name that would not only reflect our family roots but also resonate with everyone who walked through our doors. The inspiration behind "North 40" comes from the family ranch, the Lundblade Ranch, where we grew up, a place that shaped who we are today.

Our great-great-grandfather purchased the ranch in the 1960s, and it remained in our family until the early 2000s. Nestled at the base of the Grand Tetons, it was a place for adventure, joy, and connection. A creek—Lee Creek—ran through the property, and on the north side of the creek lay a special part of the ranch, about 40 acres in size. This area became known as the “North 40.” It was where the cattle grazed and where we, as kids, roamed and explored. The land was a beautiful mix of flowing waters, towering trees, and abundant wildlife—a true haven.

One of our fondest memories is riding on the tractor with our family, passing by Lee Creek and heading into the North 40. Though the ranch is no longer in our family, those memories are etched into our hearts forever.

At North 40 Adventures, we carry the spirit of that ranch with us. Whether you're seeking outdoor adventure or simply a peaceful escape, our store is a tribute to the place that welcomed us with open arms. The soul of the North 40, and the cherished moments we had there, will always live on in our hearts—and now, we’re honored to share a piece of it with you.